Being a commercial property owner provides good investment income and hopefully, property value appreciation in the long term. However, you won’t get the full benefits of commercial property investments without maintaining the property.
Proper maintenance is also important to present a positive first impression. When it comes to commercial properties, you always want to make a good first impression to visitors before and after they enter your building. One of the simplest and least expensive ways to do that is to keep its interior and exterior fresh with paint.
Painting (or re-painting) the exterior of your commercial property can drastically improve aesthetic appeal, and can also improve property value if you have a professional painting team handle the project.
If you ever want to sell your commercial property, potential buyers are going to want to see it. When the time comes, your commercial property being properly maintained and painted can make a drastic difference in how they value it. The property that looks the best typically sells for the most, so in order to generate positive ROI, maintenance is very important.
Painting projects can also be daunting, especially if it is a public commercial building like a retail store. So, if you have a commercial property ready for sale that won’t need painting work for the next 5-10 years, that is one headache off of a potential buyer’s mind.
2. Quality Tenants
If you are looking to rent out your commercial property, you will get substantially more rental interest if your property is well-painted and aesthetically pleasing. This will allow you to have a larger tenant pool, and be able to find the perfect tenants for your property.
Also, if your property looks better, you can charge more money for it, because there will be a substantially higher demand.
3. Increase Foot Traffic
We all tend to be more attracted to a building that looks well-kept and modern than we do to one that has a run-down appearance. Your commercial property is a representation of you and your company. It can leave a good or bad impression on clients, visitors, and customers.
If you rely on drawing customers to your location, your building’s exterior is the first impression you make on walk-ins. Interior paint makes your business more appealing, encouraging customers to stay longer.
In a retail space, a fresh coat of paint will make your store more inviting to passersby. If you own a shopping mall, for instance, a new paint job will bring your tenants’ stores more traffic. Pedestrians and motorists pass your building every day, so exterior paint is vital to your presenting an impression of cleanliness and viability. Given the choice to enter a business with a shabby appearance or one that is attractive and well-kept, which would you choose?
A well-maintained exterior shows you are a vibrant, contributing member of the community. Beautifying your property is good for the surrounding area and can improve your reputation in the community.
There are many benefits to a fresh coat of paint. Besides general upkeep, a paint job can have a subtle but powerful effect on your marketing and sales efforts. You can generate renewed interest from customers by making your store, restaurant, apartment, or office more inviting.
As your business evolves, you might update your logo or erect new signage. These changes can include new paint colors to match the logo or exterior of the business. Whatever your rebrand entails, new paint can help you bring attention to it. It can make your commercial space more vibrant and immerse visitors in your brand when they enter your space.
Painting can also be a subtle way to signify change, even without a dramatic shift in your brand. A company under new ownership can use a new paint job to show the public that they’re ready for a fresh start. A business celebrating a milestone can give their space a bit of a facelift to mark the occasion. New paint can even indicate a change in business direction or an expanded product or service offering.
Many customers use aesthetic factors to initially judge the reliability of a business. A freshly painted building is invigorating and welcoming, inspiring people to lend it more credibility.
Has the main business activity changed? If yes, then choose a new color for your walls or office space signaling a change in operations or job function. This will let your staff and customers know of new services being offered.
Painting your business can benefit employees too. A comfortable work environment can have a lasting impact on workplace satisfaction and productivity. A fresh coat of paint can create a more attractive work environment. When a company puts a little effort into its interior design and décor, it presents a more pleasant place to work.
Color psychology explains the effects that different paint colors have on people. The colors you use on your walls can have a significant effect on the mood of your business. They can influence the energy in a room and generate a psychological response in customers
Chipping and peeling paint is unattractive and reflects poorly on your business. While exterior paint has a long life and is tough and weather-resistant, it still requires maintenance and touch-ups. Outdoor paints will experience blistering and cracking over time. If you notice flakes or bubbles from your exterior paints, it’s probably time for a new coat.
Painting is an important aspect of preventive maintenance for commercial properties. It is a cost-effective investment in your property. Keeping the building properly painted protects the outer surface of your building from deteriorating, avoiding expensive damages later.
Whether you choose some new colors or keep your tried-and-true design, repainting your business will give your building a fresh professional look. A new paint job is an investment. It will attract new customers and impress your existing ones. You’ll also maintain your building and protect it from future repairs.
If your commercial building is ready for an update or in need of a little attention, call the experts at Century Painting. We’re dedicated to providing you with the top-quality workmanship you deserve.
